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Showing posts from December, 2023

Why isn't Apple interested in having a search engine yet?

  Apple's lack of interest in developing a search engine can be attributed to several factors. Firstly, Apple has traditionally focused on the seamless integration of hardware, software, and services within its ecosystem. Unlike Google, which heavily relies on its search engine as a core business, Apple has thrived on its diverse product range, emphasizing iPhones, iPads, Macs, and associated services. This divergence in strategic priorities suggests that Apple may be more inclined to enhance its existing offerings rather than venture into a highly competitive search engine market. Secondly, the search engine space is already dominated by established giants, particularly Google. Building a competitive search engine requires substantial investment in technology, infrastructure, and continuous algorithm refinement. Apple might view such an endeavor as a deviation from its core strengths and a potentially risky venture, especially considering the challenges posed by Google's long-...